Course : Executive Post-Graduate Diploma in Pharmaceutical Management ( PGDPM )
 
 Curriculum  : First Term ( 4 months )
   
  1. Medical Sciences for Pharmaceutical management.
  2. Marketing Management.
  3. Information Technology.
  4. Financial & Management Accounting.
  5. Mathematics and Statistics for Management.
  6. Economics for Management.
     
    Second Term ( 4 Months )
   
  1. Communication and Personality Development.
  2. Advanced Biosciences.
  3. Financial Management.
  4. Human Resource Management.
  5. Legal & Regulatory aspects of Pharma Business.
  6. Marketing Research including Prescription Research.
     
    Third Term ( 4 Months )
   
  1. Operations Management.
  2. Quality Management & Manufacturing Strategy.
  3. Strategic Management.
  4. Values, Ethics, Corporate Governance and Citizenship.
  5. DBMS, Application of ERP & E Business.
  6. International Marketing.
  7. R & D Management with focus on IPR & Patenting and Clinical Trial Research.
     
    Fourth Term ( 3 Months )
              Practice Training in a pharma company (Internship).
 
Course : Executive Post-Graduate Diploma in Pharmaceutical Marketing Management ( PGDPMM )
 
 Curriculum  : First Term ( 3 Months )
   
  1. Evolution Of The Indian Pharmaceutical Industry.
  2. Basics Of Marketing.
  3. Designing Marketing Strategies.
  4. Market Research.
  5. Methods Of Forecasting.
  6. Pharmaceutical Sales Management.
  7. Preparation Of Annual Revenue Budget And Importance Of Achieving Sales Objectives.
  8. Preparation Of Annual Expense Budget, Monitoring Expenses And Achieving Profit Objectives.
  9. Communication.
     
    Second Term ( 3 Months )
   
  1. Advance Marketing.
  2. Market Entry Strategies.
  3. Marketing of Medical Devices.
  4. Marketing of Vaccines.
  5. Distribution Management And Logistics.
  6. Patents And TRIPS.
  7. Future of The Industry.
  8. Introduction to International Marketng.
  9. Communication.
     
    Third Term ( 1 Month ) : Practical Training
   
  1. Case Studies Presentation.
  2. Conducting Perception Study.
  3. Role Playing Sessions-IR Issues And Motivation.
  4. Power-Point Presentation.
  5. Public Speaking / Group Discussion.
  6. Writing Circulars and Motivating Letters.
     
 
Course : Medical Representatives Training Programe ( MRTP )
 
 Curriculum : 
  1. Industry Overview.
  2. Why The Job of An MR is The Answer.
  3. The Job of A Medical Representative.
  4. Why One Needs To Be Trained.
  5. Basic Anatomy and Psychology.
  6. Personality Development:
    • Body Language.
    • Art Of Communication.
    • Personal "SWOT" Analysis.
    • Self Representation.
  7. Public Speaking and Group Discussion.
  8. Facing The Interview Panel.
  9. Mock Interviews and Test.
  10. Placement Process.
   
   
   
   
   
   
   
   
   
   
   
 
     
     
   
     
 
     
  Executive Post-Graduate Diploma in Pharmaceutical Management ( PGDPM ) : Rs. 250000/-  
  Executive Post-Graduate Diploma in Pharmaceutical Marketing Management ( PGDPMM ) : Rs. 60000/-  
  Medical Representatives Training Programe ( MRTP ) : Rs. 20000/-  
         
 
     
     
   
     
  Maximum three instalments.

 
   
     
  Merit cum means scholarships for deserving students only. Loan facility is available on case to case basis.



 
For Admission Details Contact
 
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Admission Office    
Institute of Pharmaceutical & Healthcare Management and Research,    
318-B, Prantik Pally,    
Kolkata - 700107.    
Phone : (033) 64144630 / (033) 30517400 ( Extns : 321 , 324, 327)  
Mobile : +91 9830634022 / 91 9674259406.
   
Email : iphmr2_brc@sify.com  /  gm@iphmr.ac.in